We are a marketing firm that works with small companies who seek to enhance marketing and sales, and to do so with the flexibility of an outsourced marketing expert.

Services

The right marketing strategy is the foundation for business success.

Advisory

Our strategic expertise and processes help owners/managers build the right foundation that focuses on deliverables with positive ROI.

As a marketing consultant, we help identify, develop and otherwise create new strategic business opportunities.

A review of existing marketing activities enables you to assess past and present performance, as well as provide the basis for evaluating possible future actions.

A comprehensive blueprint that outlines your overall marketing efforts over a two- to five-year horizon.

The analysis and improvement of the efficiency and effectiveness of your marketing.

Our process of evaluating and approving your potential suppliers through a quantitative assessment ensures you are able to employ a portfolio of best-in-class suppliers.

Activation

INSITE brings brands to life and encourages positive participation through unique, creative and seamless implementation.

Can deliver content immediately and often to a narrow consumer. Includes marketing automation, social media, content marketing, inbound/outbound marketing, banner ads, email marketing, mobile, and search marketing (SEO and PPC).

Advertising and promotion through traditional outlets that have built recognizable brands. Includes: Print, radio, TV, movies, direct, and outdoor.

A cost effective method of marketing your business. A key advantage of PR is the ability to enhance brand and market credibility through independent third party endorsement.

Offers customers a menu of different marketing channels to achieve business goals. Sponsorship offers the possibility of achieving several goals at once.

Offers owners/managers a unique opportunity for customers to interact with the brand and get a firsthand sense of the company’s focus, perspective and personality.

About

INSITE works at every level of a fully integrated 360° marketing campaign.

Founded in 2001, INSITE helps its clients accelerate revenue growth by providing high-level and impactful outsourced digital marketing services. We work with owners/managers of start-ups and small-to-medium-sized businesses.

Small Business: Elevate & Accelerate!

Automatically add a key resource to your management team. Owners/managers of small businesses have counted on INSITE to advise and activate marketing campaigns since 2001. The combination of our expertise, network, and quick-to-market implementation offers business owners a “one-stop-shop” to elevate their brand and grow the business.
Start-Up: Fast Growth!

Entrepreneurs benefit directly from lower overhead costs, flexibility to manage expenses in the short term, and our quick-to-market implementation. Running fast in a 24/7 environment is our specialty. INSITE helps entrepreneurs develop and manage their brand so they can focus on what they do best… GROW!

Benefits

Median salary for a Marketing Director is $162,150 annually including benefits.*

Small Business Owners

Interested in controlling expenses so you can spend more time and effort on what you do best?

Here are four major benefits that accrue to INSITE clients:

Realize lower overhead cost
Formulate the right strategy from the start
Leverage world-class marketing expertise; and
Access an expanded network.

* Source: www.salary.com

How It Works

Part-Time

Add an experience and knowledgeable marketing professional to your internal staff for an agreed number of hours per week. As part of the internal team your organization will benefit from our broad range of expertise.

Full-Time Temporary

Need a mid-high level marketing professional to fill a vacant position until you can find the right person for the job? Or, maybe you just don’t have the proper resources to manage multiple strategic projects. We’re here to help.

Special Projects

If you don’t have the bandwidth to develop, manage and/or execute a program, we’re able to jump in and take ownership at any level and deliver accelerated results.

Team

Jon Kayser

Jon has over 25 years of successful sales and marketing experience with a proven record of creating integrated marketing programs that improve sales and drive million in revenue for customers.

Core Skills

Online & Offline to include: Marketing Automation, Digital Marketing, Marketing Strategy, Business Development, Sponsorship, Event Management, Integrated Marketing, Advertising and Promotion.

Industries

Non-Profit, Gas & Oil, Consumer Goods, Professional Services, Media & Entertainment, Transportation, Insurance, Utilities, and Real Estate.

Since starting INSITE Marketing Source (INSITE) in 2001, Jon has successfully worked with start-ups to Fortune 100 companies advising and activating marketing programs that enhance brand and accelerate growth. Jon’s diverse background and experience led Juvenile Diabetes Research Foundation to retain INSITE to develop and activate their New Market Program leading to five new U.S. markets and additional multi million dollar revenue.

Prior to INSITE, Jon was Director of Sports & Entertainment at the global firm Ernst & Young. Recruited to establish the first-ever sponsorship division at the firm, Jon managed a team of five and was responsible for branding Ernst & Young through sports and entertainment and enhancing relationships with CEO’s of the firm’s top 100 clients.

Jon got his start in advertising/marketing in 1991 at J. Brown Agency, a subsidiary of Grey Advertising. He worked with national consumer product brands as an account executive with responsibility to increase exposure for new products through strategic sponsorships and events.

Personal: Jon lives in Bedford, New York with his wife and son. He is an avid lacrosse enthusiast who coaches and started a lacrosse charity tournament called Laxin4Tony that benefits a young man who is paralyzed from a high school lacrosse game injury.

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