Experience the most prestigious, tradition-rich tournament in American golf, The Masters. This exclusive program offers privacy, exceptional service, and a unique back drop to entertain your key guests around The Masters.

You can choose one or a combination of these features:

• Overnight accommodations in an upscale private home within minutes
• of Augusta National
• Daily maid service
• Gourmet dinners prepared each evening by a private chef
• Private ground transportation service throughout your stay in Augusta;
  • Airport shuttles (Augusta Airport)
  • Shuttles to Augusta National G.C.
  • Private parking across from Augusta National G.C.
• Daily access to The Masters
• Upscale gift package
• On-site 24 hour event management services
• Golf at a top private club in the area
• Preferred Parking: VIP house within walking distance of Augusta National
• Private air charters
• Personalized gifts and Masters logo merchandise
• Golf professional or celebrity appearances

[for more information about us and our Masters program, click on the image below to download our brochure]

pdf 980k

note: the above reflects standard features. We can customize your program to include other features based on your needs.

To purchase your exclusive package call us at (914) 220-8385, or send an email to info@insitemarketing.com. Packages are extremely limited.

InSiteMarketing services are separate from Augusta National G.C., and there is no ticketing arrangement with Augusta National. Our hospitality packages are located off-site.

Produced by Sturtevant Productions, Inc

Produced and written by InSiteMarketing
Videography by 321-GO
Editing by 321-GO

Overall, the discussion focused on how user-generated websites, blogs, mobile content and fantasy games are driving fan interest and broadening fan bases and the effect they are having on the traditional marketing mix where marketeers are use to working in.

The tone was set from the beginning by Jeff Price who opened the discussion with “how does the sport industry avoid the trap of the music industry?” citing the example of Apple and the .99 download which turned the music industry upside down.  Is the sports industry vulnerable to such an industry swing by social media?   With social media/networking sites such as Facebook, MySpace, and YouTube to name a few are flooding the digital space… marketers are rushing to understand how best to embrace and utilize these platforms to enhance brand recognition and to reach more customers.

While there were some differences of opinion on predicting future consumer brand interaction, specifically how younger audiences will or will not spend significant time in front of a telecast, there was broad agreement that engaging customers through digital channels will significantly grow as 50% of the worlds population (approximately 6 billion) have some sort of handheld communications device…. that is a lot of potential push/pull customer engagement opportunity.

It’s quite apparent that digital marketing is fast becoming a dominant and almost the preferred tactic when targeting Gen Now, Gen C, and Gen Z demographics.  I would think that if more people would embrace this new revolution… digital marketing would provide a plethora of open source opportunities to the sports industry.

The 2008 Princeton Sports Symposium was held on Friday, December 5th at Princeton University.  Organized mostly by the students and the University, I was pleasantly surprised by the quality of attendees and the level of speakers who participated on the seven panels.

The keynote conversation with the father and son duo of Mark Shapiro, Executive Vice President and General Manager of the Cleveland Indians, and Ronald Shapiro, Co-Founder and Chairman of Shapiro Negotiations Institute, and moderated by Tom Verducci, Senior Writer at Sports Illustrated was a good start to a full day of breakout sessions on various industry topics ranging from Sports Marketing and Sponsorship to Sports Business 2.0.  Discussions were geared toward students entering the market and the state of the industry given the current economy, but for a majority of the attendees, who were industry professionals, there was some good case studies and solid advice by successful industry players.

Other panelists who participated were Bob Basche of Millsport, Wally Hayward of Relay Worldwide, Dan Mannix of LeadDog Marketing Group, Bill Rasmussen of ESPN, and Barry Hyde of the USGA to name a few.

If nothing else this was a very good networking opportunity with a nice spread for lunch and snacks through out (again no cost).

Overall, I recommend you mark your calendars for next years Princeton Sports Symposium.  They don’t have an official website yet, but for more information about next years event email Anthony Soroka ‘09 at atsoroka@Princeton.EDU

InSiteMarketing works with small to mid size companies that are doing well with marketing and sales, but may have some challenges:

• They’re frustrated because they try and do the marketing themselves and they don’t have a lot of time to do it, and when they actually do it the message comes out inconsistent;
• They’re worried because they know customers change and they are not sure how to change their message to fit new customer needs;
• They’re sick and tired because they know half of their marketing is not working and they don’t know which half.

 For more… go to About Us or Services.