John Kayser

Jon Kayser

Senior Marketing Consultant

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Core Skills

Online & Offline Marketing: Marketing Automation, Digital Marketing, Marketing Strategy, Business Development, Sponsorship, Event Management, Integrated Marketing, Advertising and Promotion.

Industries

Real Estate, Consumer Goods, Professional Services, Non-Profit, Gas & Oil, Media & Entertainment, Transportation, Insurance, and Utilities.

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Jon Kayser

Senior Marketing Consultant
Jon is a passionate marketing professional with over 25 years of effective marketing and sales experience with a proven record of creating growth marketing strategies that improve quality sales leads and drive million in revenue for customers. Since starting Insite Marketing Source (INSITE) in 2001, Jon has successfully worked with start-ups to Fortune 100 companies advising and activating marketing programs that enhance brand and accelerate growth. Jon’s diverse background and experience led Juvenile Diabetes Research Foundation to retain INSITE to develop and activate their New Market Program leading to five new U.S. markets and additional multi million dollar revenue. Prior to INSITE, Jon was Director of Sports & Entertainment at the global firm Ernst & Young. Recruited to establish the first-ever sponsorship division at the firm, Jon managed a team of five and was responsible for branding Ernst & Young through sports and entertainment and enhancing relationships with CEO’s of the firm’s top 100 clients. Jon got his start in advertising/marketing in 1991 at J. Brown Agency, a subsidiary of Grey Advertising. He worked with national consumer product brands as an account executive with responsibility to increase exposure for new products through strategic sponsorships and events. Personal: Jon lives in Bedford, New York with his wife and son. He is an avid lacrosse enthusiast who coaches and started a lacrosse charity tournament called Laxin4Tony that benefits a young man who is paralyzed from a high school lacrosse game injury.
tom carachhioli

Tom Caraccioli

Senior Marketing Consultant

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Core Skills

C-Suite Communications Strategist, Crisis Planning, Media Training, Press Plans, Social Media Plans, Internal Communications Infrastructure Advice, Media and Influencer Relations, Press Conference Planning and Execution, Strategic Event Planning and Execution, Press Releases, Press Kits, Media Guides, Social Content, Brochures, Biographies, Video Services, and Promotional Materials.

Industries

Media and Communications, Arts and Entertainment, Sports, Television, Print, Radio, Education, Business, Corporate, Marketing, and Publishing.

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Tom Caraccioli

Senior Marketing Consultant
Tom Caraccioli is a communications veteran having previously worked at NBC Sports, USA Network, Turner Sports, as well as serving as vice president of communications for Outdoor Sportsman Group (Outdoor Channel, Sportsman Channel and World Fishing Network) and his current role at Insite Marketing Source and Lions Roar. He has been working in communications for nearly 30 years after starting his career with the Boston Red Sox. Tom’s communications career is grounded in developing strong professional, business and media relationships, along with strategic thinking and execution and leadership. Along the way, he has steered high-profile media relations and communications initiatives in professional business, sports, television, education and publishing. He also has managed all aspects of messaging and deliverance in today’s non-stop media environment. Tom has counseled high-profile talent, politicians, executives, organized and coordinated national media events, appeared on national television as a spokesperson and has been quoted in most of the country’s major metropolitan newspapers. Tom also has co-authored two Olympic-themed books with his identical twin brother Jerry. Regional bestseller Striking Silver: The Untold Story of America’s Forgotten Hockey Team was published in 2006 and BOYCOTT: Stolen Dreams of the 1980 Moscow Olympic Games was published with acclaim in 2008. While at NBC/USA he worked on events such as the Masters®, Ryder Cup, U.S. Open Tennis Championships, French Open and 2004 Olympic Summer Games. At Turner Sports, Tom worked on the NCAA Division I Men’s Basketball Championship, NBA All-Star Game, Playoffs and Finals, PGA Championship and Major League Baseball Division and League Championship Series, as well as NASCAR.